Key Points
- Meta is developing generative AI technologies for its consumer applications and internal processes.
- AI chatbots for Messenger and WhatsApp, AI stickers, and photo editing tools for Instagram Stories are being introduced.
- An internal AI hackathon is planned for July, potentially leading to new AI products for Meta’s users.
Meta has provided insights into the development of new generative AI technologies for its consumer applications, including Instagram, WhatsApp, and Messenger, as well as those being implemented internally. These developments, announced by Meta CEO Mark Zuckerberg at an all-hands meeting, encompass a wide range of AI technologies including AI chatbots, AI stickers, and photo editing tools for Instagram Stories.
Future Plans and Applications
Zuckerberg has previously indicated during Meta’s Q1 earnings that the company is exploring ways to integrate AI technologies into products that reach billions of users globally. The all-hands meeting further revealed details of these plans, emphasizing the development of AI chatbots or “AI agents” for consumer interaction.
The Rise of AI Chatbots
There has been a growing interest and investment in AI chatbots in the consumer market. These AI agents, developed by Meta, are expected to have unique personas and skill sets to aid and engage users. Meta intends to launch these AI agents first on Messenger and WhatsApp, but anticipates the technology’s expansion across its suite of applications and potentially into smart glasses technology.
AI in Instagram and Ray-Ban Stories
AI-driven enhancements are also in the pipeline for Instagram and Ray-Ban Stories. Meta is experimenting with AI technology to allow users to edit their photos via text prompts for sharing on Instagram Stories. In addition, consumers could use smart glasses, similar to Meta’s Ray-Ban Stories, to interact with AI agents using voice commands.
Free Tools and Competitive Edge
The advantage for users with Meta’s foray into this space is the prospect of free access to these AI tools, courtesy of Meta’s ad-supported business model. Most similar applications currently charge users for full access to their AI features.
Internal Uses of AI
Meta is also leveraging generative AI internally. The company is developing an experimental interface to an “agents playground” powered by its large language model LLaMA. This interface allows Meta employees to interact with AI agents and provide feedback to refine the system. Other internal applications include MetaGen and Metamate, tools for text and image generation and internal productivity enhancement, respectively.
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