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Key Points

  • Google harnesses generative AI to enhance online shopping, creating a virtual try-on feature and improving product discovery through search and image recognition.
  • The firm enhances its travel feature set by using generative AI to research destinations and map routes, adding to its Google Maps functionalities.
  • Google Lens expands its feature set by enabling users to search for skin conditions using the application.

Google has incorporated generative AI to augment its online shopping features, aiming to stay competitive with other e-commerce platforms. The new features, which include a virtual try-on capability and improved product discovery, were announced by the Alphabet-owned company on Wednesday. Google is also expanding its travel and mapping features, with enhanced research capabilities and immersive 3D tours on Google Maps. Furthermore, Google Lens now allows users to research skin conditions using the application.

More AI in Products

Google is leveraging its generative AI technology to help users better understand how different clothing items will fit, irrespective of body size. This is facilitated by a new virtual “try-on” feature, which overlays apparel on diverse model images, simulating how clothes would fit on various body types. Initially, the feature will focus on women’s tops in collaboration with retailers such as Anthropologie and Everlane, with plans to incorporate men’s clothing in the future.

Google’s search and image-recognition technology will now assist in product discovery, drawing from a wider pool of information sources through its “search generative experience” service. This service was initially introduced at Google’s I/O developers conference last month and is currently available via its experimental Search Labs product.

Google’s use of generative AI extends to mapping and travel features. The company announced updates to Google Maps, including the rollout of Immersive view to four more cities and the addition of Glanceable directions, which displays turn-by-turn directions from phone lock screens. Users can expect to see updated ETAs in real time as they follow their routes.

The company’s image-recognition app, Google Lens, is now capable of aiding users in identifying skin conditions. After a user snaps a photo of a skin condition, the app will offer visual matches to facilitate research, serving as a starting point rather than certified medical advice.