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Amazon’s Intended Integration of Generative AI in Shopping App

Amazon is taking steady strides towards incorporating generative AI into its shopping app. This strategic move, as indicated by recent job postings, is intended to provide a more conversational shopping experience, mirroring the features of OpenAI’s ChatGPT and Google’s Bard AI.

AI Integration in Shopping App

Amazon has unveiled plans to incorporate generative AI into its shopping application, as evidenced by job postings on the company’s career section. The aim of this initiative is to offer a more interactive and conversational experience, similar to the capabilities of OpenAI’s ChatGPT and Google’s Bard AI.

The company seeks to recruit a senior development engineer for machine learning and another engineer to redefine the search feature inside the shopping application. The listings express the company’s commitment to enhancing the shopping experience on Amazon using the dialoguing abilities of large language models.


Job posting Amazon: “Sr SDE, Machine Learning (ML), Amazon Search”

Amazon’s Quest to Reinvent Search

In a recent job posting, it was revealed that Amazon is in search of a software engineer to be part of a transformative AI initiative. The objective is to reconstruct and revolutionize the approach to search through the application of next-generation deep learning techniques on a grand scale, according to a report from Bloomberg.

A Response to Rivalry and Market Demand

Amazon’s move to revamp the in-app search feature coincides with competitors like Microsoft and Google incorporating their generative AI engines across their product suites.

Microsoft, being the first to exhibit the potential of generative AI with ChatGPT, has successfully integrated its AI engine into Bing Chat, making it widely accessible. This feature allows users to search the internet conversationally through Microsoft Edge.

Similarly, Google announced the addition of generative AI features to its US search function. These enhancements assist in summarizing search content and aid users in shopping.

The incorporation of generative AI by competitors and consumer demand might be driving Amazon’s endeavor to transform the search engine in its retail application.

The Importance of Dominating Product Searches

Approximately 56% of product searches in the US initiate on Amazon, surpassing the 42% share of other search engines and 37% of Walmart, according to a survey of 1,000 consumers by Jungle Scout, a SaaS-based tool provider for Amazon resellers.

This battle for search dominance is reminiscent of the rise of voice computing in 2016, where tech giants like Microsoft, Google, and Amazon released their AI assistants, including Cortana, Google Assistant, and Alexa.

Amazon’s Existing AI Services

In the realm of cloud computing, Amazon Web Services (AWS) already offers a service known as Amazon Bedrock. This service provides large language models to enterprises, enabling them to build generative AI use cases tailored to their unique needs.